2021 Jul 25, 6:21pm
231 views 10 comments
A little math: From my experience, the cost per click for an eBook ad is about 50p. Most books on Amazon seem to sell for 1.99 or 2.99. At 1.99 Amazon keeps 70% of the sale price. Setting the price to 2.99 allows the publisher to keep 70% of the sale price. At both popular price points then, Amazon gets about one dollar/pound/euro per sale.However, if somebody buys a book through a paid ad, the publisher/author pays for the click on the ad and Amazon gets an additional 50p—resulting in 50% more profit. If the shopper clicks a couple of paid ads before making a purchase, then Amazon will be making MORE from advertising than from the sale of the actual products.Amazon does not like customers who know what they want. If a customer goes to Amazon to buy a book they like the look of, and then simply buys that book there and then, Amazon only gets a cut of the sale. But, if Amazon can run the shopper around in circles, get them confused, and nudge them to click a few ads first, Amazon can double or triple its revenue!It’s not in Amazon’s interest to let you buy the book you wanted to buy! Shoppers that buy what they came for are cheating poor Amazon out of its rightful ad revenue!In their last earnings call, Amazon gleefully in informed investors that the growth of the advertising platform was now 40% year on year. Obviously, all the additional money that Amazon takes in from these ads comes from the pockets of those filthy rich authors and publishers.Sending customers to Amazon is financial suicide.
No one should be selling anything on Amazon. Just say no.
Az dominates the e-book market because the number one reader is the Kindle. He points that out too.
I like going on Google and Amazon to research a product that I already bought in the store. It drives their robots nuts, and confuses the hell out of their suggested push ads.
No they get paid for click conversion, if clicks don't buy it messes up their metrics.
How do they know what gets converted on sites they don't control?