2019 Jul 15, 8:57pm
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Major American corporations, including online and retail businesses, employers and landlords are using Secret Surveillance Scores to charge some people higher prices for the same product than others, to provide some people with better customer services than others, to deny some consumers the right to purchase services or buy or return products while allowing others to do so and even to deny people housing and jobs.The Secret Surveillance Scores are generated by a shadowy group of privacy-busting firms that operate in dark recesses of the American marketplace. They collect thousands or even tens of thousands of intimate details of each person’s life – enough information, it is thought, to literally predetermine a person’s behavior – either directly or through data brokers. Then, in what is euphemistically referred to as “data analytics,” the firms’ engineers write software algorithms that instruct computers to parse a person’s data trail and develop a digital “mug shot.” Eventually, that individual profile is reduced to a number – the score – and transmitted to corporate clients looking for ways to take advantage of, or even avoid, the consumer. The scoring system is automatic and instantaneous. None of this is disclosed to the consumer: the existence of the algorithm, the application of the Surveillance Score or even that they have become the victim of a technological scheme that just a few years ago would appear only in a dystopian science fiction novel.
knows that all retailers share a problem: